Example #4
The post for the bad and good typography is going up with this weeks post as it took longer to do then anticipated. The examples of bad typography I have posted include the the 5 examples above. Examples 1,2,4 and 5 all suffer from one bad flaw of typography; they are generic. Other then the use of color, the styling of the font is pretty similar and lacks expressiveness. The content of the typography is even more lacking. The title of the nail salon is nail colors, the name for the karate dojo is karate and the name of the dentistry is dentist. They don't give themselves a title which would distinguish themselves from anybody else. It similarly would not get Denny's any publicity if they simply called themselves restaurant and then had a typography they used in that logo that did not come across as unique. Example 4 merely uses a bubbled text overlapped by another text in red to catch the attention of the passing drivers. The overlap obscures the title in a way that may come across as aesthetically unappealing. The use of rounded edge text seems very over abused in local advertisements almost as much as Helvetica is nationally, almost as if it's a fallback choice for those that can't make their own typeface. Example number three also comes across as unappealing as what looks very much like Times New Romans; another default text. Though I find Times New Roman to be appealing in regards to typeface as it is applied in communications and perhaps even used in articles, I find it unappealing when applied to commercial logos. The color is also neutral and unengaging.
Example #5
The next five are examples of what I believe to be good typographies. Example 1 is very expressive in that it is stylized to fit with the theme, which is fast food orientated toward poultry. The cursive typeface is aesthetically engaging, but it is clear and legible. The C in particular stands out from the rest, stylized like a chicken, but simplistic and minimalistic in its design. Example 2 is also very expressive as the first in that the design of the typography fits with the content of the title, "The Blue Monkey...” The Blue Monkey text is styled like stalks of bamboo, which complements well with the silhouette of the blue monkey. The block like text of example 3 is subdued enough so that the icon in the middle draws the viewer in, yet goes well with the overall presentation. This has been an effective marketing technique for Starbucks, as the icon alone is world renown in its association to the franchise by all who see it. Like McDonalds golden arches, there is no mistaking what this typography represents when you see it. Example 4 also has complimentary aspects of its design, both in its use of typeface and of its use of iconography. The Einstein bros in the middle draws the viewer's eye in at first. The differentiation of the color of the bagels they are holding across from their outstretched arms arms brings one's attention to those objects and then around the circle of color surrounding them, which forms another bagel like shape. The thickness and color of the black typeface contrasts enough to stand out, but not so much that it is overpowering.One's attention is drawn to the bold typeface and then the thin typeface between Einstein Bros on the top and the word bagels on the bottom. Lastly number 5 seems to me to represent good typography in it's use of the bell, which goes well with the content of the name of the franchise in a way that is unique to it's marketing alone. The purple typeface with the white outline gives it a design that helps it stand out, especially at night when these displays are glowing. This plays well into their marketing campaign as many of their low prices are offered at midnight. That's it for the bad vs. good examples of typography. A post for this week's general update about what I've done in Graphic Design so far and the projects I've been working on so far will be posted either later today or tomorrow. See you then!
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